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Starting a business / Running a business

Would anyone actually want this?

Use this when you want to understand a customer problem, improve an offer, or learn why people choose another option.

A useful first step

Customer Conversation Planner

Ask about situations people have actually experienced, what they do now, and what is difficult. Record what you heard separately from your interpretation.

Open Customer Conversation Planner

Free to use in your browser. No account needed.

Already partway through?

Begin at the point that matches your situation. There is no required sequence.

What could follow

Use another resource when it helps the work in front of you. You can stop when you have the result you need.

Bookmark this page to return to the same path. Use each tool’s save or download options to keep your work.

Keep your open draft?

Continuing will discard your unsaved changes. You can return to the draft and save or download it first.