Ideas, customers & small tests.

Free guide · Worked example

Have a useful first customer conversation.

Ask about an experience someone has actually had, then leave yourself a better question to investigate.

Take away A short conversation outline and a way to separate what you heard from what you assumed.

Free guide · Worked example

Choose a small test before a big commitment.

Choose something you need to learn, then try a small way to find out before making a larger commitment.

Take away One question to investigate, a test with clear limits, and a point to review what you learned.